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Elements of Design in the creation of an effective Newsletter |
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 Balance - Visual balance comes from arranging elements on the page
so that no one section looks heavier than the other |
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| Unity - In design, proximity or closeness creates a bond between
elements on a page. How close together or far apart elements are placed
suggests a relationship (or lack of) between elements on the page. |
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| Alignment - How you align type and graphics on a page and
in relation to each other can make your layout easier or more difficult
to read |
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| Repetition / Consistency - Repeating design elements and
consistent use of type and graphics styles within a document shows a reader
where to go and helps them navigate your designs and layouts safely. |
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| Contrast - In design, big and small elements, black and
white text, squares and circles, can all create contrast in design. |
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| White Space - Designs that try to cram too much text and
graphics onto the page are uncomfortable and may be impossible to read.
White space gives your design breathing room. |